We live in a world of wanting everything in ‘snack size’ pieces. The nightly news has turned into a twitter feed; handwritten letters to loved ones are now FB likes.

So, as an entrepreneur, how do you give your clients the information they need in a way they want to receive it?

The answer lies with ‘less is more ….. sometimes’ (great answer, huh?)

Less is More

  1. Use fewer words – they say to write from your heart and then slash 50% of the wording. There are educational blogs that are meant to be longer, but if you’re writing for the sake of it, be short and concise.

 

  1. Familiarity breeds contempt – too much of the same thing makes it boring. Imagine I offered a 20% discount all of the time, after a year would the 20% dazzle you or would you not even notice anymore? Don’t let your business fall into the “Groundhog Day” trap. Keep it fresh.

More is More

  1. When you have your client’s interest, give more – pay attention, avoid distraction, plan for a longer meeting just in case there are additional questions, send a ‘thank you’ email, or even better, write one of those handwritten notes!

If you are going to provide bite-sized pieces, then make sure every bite counts!

A little piece here and a little piece there, as long as it is created well and authentic if far better than a large pot of awfulness.

Ps. The real title of this blog is Cultural ADHD…. You get it!

You’re awesome.  I know you are.  Please go out there and shine!

Karen